Technology has all the potential required to get ahead of its time without changing any of its core premises. One of the prime examples of that is Beacon Technology.
In this article, we will discuss what exactly is Beacon Technology and different types of Beacons. Let’s get started
Beacon Technology
Beacons are small, wireless transmitters that use Bluetooth technology to send signals to other smart devices nearby. Proximity technology in beacons is useful to find out human presence and then pre-set actions to deliver personalized, contextual, and informational experiences to the target audience.
With Beacons, businesses can recognize regular customers, count visitors, and the frequency of visits, notify about promotions and discounts.
In the future, airports, shopping malls will be equipped with beacons, mobile payment, and automated personal beacons will become more widespread.
Types of Beacons
Beacons are classified in the form of battery life, size, and resistance to exogenous factors. Let’s now look at the types of beacons.
1. Standard Beacons
These are devices that are the size of a typical Wi-Fi router or even smaller.
2. Small Beacons
These devices are easy to carry. They are the size of a credit card or a big sticker. However, they are quite useful.
3. USB Beacons
These are small and portable devices that are very swift to deploy.
4. Parent Beacons
Through these devices, it is possible to track other beacons, assimilate data, and store it in the cloud, and much more.
5. Special Beacons
These devices are resistant to exogenous factors like UV, dust, antistatic, water, and shattering. Video beacons are also possible. For example, when the user approaches a restaurant, the beacon displays personalized offers.
Beacon technology is still at an early stage, and as the years go by, we will see more and more companies using this latest technology to grow their online businesses.
