Programmatic advertising revolutionized the world of traditional marketing. Geofencing advertising, not short after, took the world of programmatic advertising by storm. It refers to drawing a virtual fence around a physical location. Geofencing ads involve using geofencing technologies for marketing.
When a user crosses over the virtual boundary, it triggers an action on the user’s phone or other mobile devices. This triggered action could be a push notification, displaying a nearby sale or discount offers.
Some of the best geofencing platforms on the market today are working towards the optimal utilization of this technology. The ultimate goal of each is to realize maximum benefit against minimum investment. Here, we shortlist the five best geofencing advertising companies for you:
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5 Best Geofencing Advertising Companies
1) Moblyft
One of the founders of geofencing, moblyft’s geofencing competencies is top-notch. They use unstructured data to pinpoint users and their specific degree of content consumption on an app or website.
Although expensive, moblyft offers the invaluable ability to their clients of an unlimited number of geofencing within a marketing campaign. Moreover, they offer expert knowledge, responsiveness, and experienced customer support staff.
2) Factual
Factual is a location data company, providing various digital solutions supporting the complete marketing campaign lifecycle. They provide geofencing mobile advertising data for ad targeting, measurement, and customizations.
This geofencing platform specifically targets pinpointed geographic areas and offer retargeting, negative retargeting, and ad campaign support across multiple devices and platforms. Factual also supports in-depth consumer behaviour and demographic analysis. This geofencing platform offers neutrality, quality data, customization, and flexibility.
3) UpSnap
UpSnap is a geofencing platform whose expertise lies in data-driven mobile geofencing marketing. This company uses real-time analytical and property data for advertising. This filters out qualified customers. UpSnap offers tailor-made marketing campaigns for clients.
This geofencing platform also uses a combination of mobile devices and platforms, like banner ads, mobile videos, text messages, in-game functionality, coupons, and click for direction technology. UpSnap delivers results-driven campaigns that engage customers.
4) SalesForce
In addition to providing standard geofencing solutions, SalesForce uses real-time location to transform the customers’ journey. SalesForce claims to be the world’s foremost customer-relationship management platform.
They offer a range of cloud-based applications, geo-targeting, beaconing and geofencing to engage customers in specific locations. Their services help support business sales, marketing, and customer sales.
5) Spatially
Spatially is a digital advertising company that supports companies by offering two different packages and levels of service. One provides services to clients that qualify the minimum spending level of $500, while the other offer is more suitable for budget-minded people.
The second service package requires a minimum spending of $5 per day, which is a discounted self-service option. Spatially provides you with the opportunity to work with their team and choose your ad network as well as design your ads. This advertising company also offers software that lets you manage and track your marketing campaigns.
