It is time-consuming and requires teamwork to implement new marketing ideas. Having spent so much time and effort, you could find that your campaign fails if the webpage isn’t performing properly. The issue is that you don’t know why something isn’t working in these situations.
You can use A/B testing to pinpoint the root cause of your page’s performance problem and consistently improve it to generate more leads and sales. Facebook A/B testing determines which variation works best. However, it should not be a one-time event but rather an ongoing practice in your business.
1. Play around with fonts
Your target audience may prefer a bigger font, depending on their age. A person in their 50s or 60s who also has poor vision maybe your target customer if you sell hearing enhancement devices—because of this, increasing the font size can make it easier for visitors to read your content and find a way to contact you.
Even small font changes can have a big impact. Click Laboratory, for example, created a new font with a larger size and expanded line spacing. You can see the original and experimental fonts here. A 133% increase in conversion rates was achieved in this experiment, and an 18% decrease in exit rates was achieved.
You can also create your font if you are doing an A/B test. Try experimenting with font size, height, spacing, and more.
2. Adding social proof signals
Your brand’s logo, testimonials, and the logos of other successful companies can be extremely influential in how much trust people place in it. In other words, social proof is copying the behavior of others to reflect the correct behavior. To be liked and appreciated, we follow what others do.
You may want to experiment with different social proof signals. Display a few customer reviews on your landing page that reflect your ideal persona profile.
Add the badges you have won in the past to your footer or above the fold of your page. Because you never know the ideal place to put these page elements, you should also run some tests.
3. Update your logo
People usually judge book by its cover, and the general appearance directly influences how they perceive your brand. There are many risks involved in a complete redesign of your page.
The conversion rate may also not be greatly impacted. Consider redesigning small elements, such as your logo, rather than risking everything. Create a list of requirements for your graphic designer after reviewing examples of award-winning logos.
4. Test headlines
Recently, there was a study on user attention spans. Goldfish have longer attention spans. Online content is increasingly consumed differently from reading a book or a newsletter because people pay less attention. The text is skimmed and scanned.
You might conclude that experimenting with content length is worth it based on how users behave online. Try headlines first. Create a test that compares short, clear, to-the-point sentences with longer, in-depth headlines full of industry jargon.
5. Page length test
Page length is also essential. Check how deep your users can scroll on your main and key product pages. The reader might not consume a longer page, they prefer a shorter version.
Consider condensing your page content to place the most important information near the top. If you want to know if the above statement impacts your business, you must test it.
