The key to elevating your car dealership can often lie in your marketing efforts, and how effectively you drive leads and sales for your automotive business.
One way to enhance this process is to incorporate call tracking software into your dealership.
In this article, we’ll discuss on how call tracking software could potentially help you in improving your dealership in a wide range of ways.
Call tracking software is an intelligent platform that allows you to track every customer call, and attribute these calls to different marketing campaigns and channels.
With every customer interaction, you can use the software to track each touchpoint they visited before, during, and after they called your dealership.
This is achieved using dynamic phone numbers from the software on your website, to identify the campaigns generating each visit. You’ll receive a range of insights and analytics to help you understand how customers are engaging with different activities across your marketing.
Not only this, when using an advanced call tracking software UK platform, you’ll have access to visitor-level tracking, which means you can view the customer journey in full – even if the customer ends their session on your website and then returns later.
Call tracking is the ultimate tool for monitoring and analysing your dealership’s marketing effectively.
How can the software be used to elevate your car dealership?
Call tracking can elevate your car dealership with its many benefits and features. This can include things such as:
1. Lower the cost per acquisition
With call tracking software, you can lower the cost per acquisition by adjusting your ad spend.
The software’s analytics can help you see which of your campaigns are driving the most engagement from customers, and which are producing valuable leads and conversions.
As a result, you can direct more of your resources towards these successful activities generating conversions, and reduce spend on campaigns that are less interacted with.
This will remove any wasted investment on unnecessary activities, help you budget effectively, and allocate spend to the areas of your marketing creating acquisitions.
2. Understand what resonates with buyers
You could also use the software to better understand what resonates with your buyers, and what persuades them to make a purchase.
For instance, not only could you track the visits to your webpage, but also the specific keywords searched by the customer to reach this point.
This can highlight things customers are wanting from a dealership – the best electric cars, best prices, fast delivery, etc.
You can then tailor your campaigns to focus on these main points, creating a more targeted structure for your marketing, to increase conversions and customer satisfaction.
3. Remove the roadblocks that prevent customer revenue
Call tracking can also help you improve how customers interact with your business and remove the risk of any issues or communication problems that hinder revenue opportunities.
For example, some buyers could be put off from your dealership if their calls are forgotten, unreturned, or directed to the wrong salesperson when making an enquiry.
With call tracking, you can ensure every call is managed effectively, and if it should be missed, it will be recorded on your system. As well as this, you can direct your callers to the right salesperson more efficiently.
This will improve the customer experience and enhance your brand image throughout the industry. This trust and reliability can further increase the leads and sales you receive – and thus, your total revenue.
If improving your dealership leads and sales is one of your main priorities, then you should definitely consider implementing expert call tracking software as the right solution.
