As you can read on the blog.kitcast.tv, it is now evident that digital signs are more than just selling tools.
There are internal industries, there are market trends, there are micro-niches, and there are even university departments that specialize in online affiliate and digital signage video design (since they share many of the same principles).
If you are planning a store, here are a few things you need to know.
1. People Are Futureproofing
There is a basic assumption that future lock downs will occur. On the logical level, the sheer number of people in the world suggests faster and faster spread rates, which leads to more pandemics.
However, on a fairly obvious level, companies made massive amounts of money during the lock downs as their competitors went bust. It is in their interest that more pandemics and lock downs occur.
As a result, companies are future proofing their companies by removing as much human contact as possible. There are automated signs that tell people when to enter waiting rooms, when to enter changing rooms, and even when the bathrooms are free to use.
There are signs telling people when they can enter a store, when they can approach the checkout, and where they are supposed to leave.
Remove as many human interactions as possible, and not only do you save money, but you ensure that future pandemics have far less impact on the running of your business.
2. Cheaper Large Screen Setups
We all know that you can push together four small digital signs to make one large screen if you wish. You do this by linking the images so that each screen shows one quarter of the image, and if you stand back then it makes a whole.
This can obviously be done on a very large scale to turn many small images into one large screen. Buying a very large screen is expensive, but you can buy smaller screens, push them together and have them share the workload of creating the image.
Plus, if somebody breaks one, then you just replace a small sign rather than paying a fortune to replace a massive screen sign.
3. Cross-Linked Digital Signs Are All The Rage
This is where digital signs seem to interact with each other, and the trend is really taking off in Japan. For example, you have one person in a sign wearing a suit and looking happy. The person looks to the left to a different sign to see a woman also wearing a suit and looking happy.
Even though they are on different screens, it appears as if they are interacting with each other. You do not have to create a sophisticated setup when you build these.
There are events that use them very simply, such as having signs pointing in one direction as people enter and pointing towards the car parks as people leave.
From far away it looks like the signs are all in sync, when really they are just running a video program with clever timing.
4. QR Codes Are Still Popular
They may be more popular since modern Android Smartphones, especially from companies like Samsung, are auto-installing QR readers into people’s cameras on their phones.
Back in the old days, you needed to download and install a QR reader, and even if your phone already had one, you needed to activate it on your camera.
However, these days, you just turn on your phone camera, point it at the QR code (you do not need to photograph it or anything), and the QR code reader will direct you to where the code dictates. This ease of use and access means that the QR code trend is going to remain strong.
