Videos have become an integral part of our lives. We consume a variety of videos on a day-to-day basis. Right from our Netflix binge, to consuming latest news, a quick video tutorial for understanding concepts, and an incessant scroll of IGTV nuggets from the celebrities.
Videos have become a part and parcel of our daily dose of content consumption. More often than not, the power of videos is not realized by people.
As a matter of fact, about 90% of the total information transmitted to your brain is visual. Our brain can process visuals 60,000 times faster than text.
Well, that explains why videos are disrupting the world and why every second person we know is hopping onto the Youtube bandwagon.
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Have you ever created a video all by yourself?
Close to two decades ago, creating video content was an expensive affair that required a lot of time, effort, and money to be spent. But, today creating a video is as easy as a pie.
If you are on the consuming end of video content, you have got to buckle up and start creating videos. It does not matter if you are an individual, a budding start-up, or a well-established brand. Videos are your way to growth hack success.
But, the only problem is that the Internet is flooded with brands that offer DIY video tools. It could be overwhelming for a video aspirant to choose the best from the bunch. We wanted to make that easy for you.
Factors to consider in a DIY video making tool
1. Say no to pesky tools
Intuitiveness is the key
A good DIY video making tool should take the tediousness out of the video-making process and not the other way around. They must aid quick video creation and at scale. For this acquaintance with the tool to happen, the application must be simple and easy to use.
But, the concept of simple-to-use is subjective. What’s easy for one person may cause another to sweat and that’s why we have a couple of factors that a video making tool should check-off to qualify as an intuitive application.
- Seamless user onboarding that helps the user to glide through the bridge between finding the tool and using the tool
- A comprehensive yet simple product walkthrough that covers all the critical modules in a digestible format
- The ease of getting answers to all the questions while navigating through the product. The support materials should anticipate every nitty-gritty doubts of the users and hold answers to it
- A clean and clutter-free UI that naturally walks the user through subsequent steps without the need for any special interventions
So, if you are exploring a DIY tool and it marks off all the above mandates, that’s the one for you.
2. Beware of the pandora’s box
A humongous asset library is what you need
One of the important must-have for a good video making DIY tool is the abundance of assets. As a user, your imagination is vast and contrasting from the other users.
A good tool should have a galaxy of resources and assets that caters to the need of every user, their imagination, and creativity.
If the tool that you are about to choose gives you that conviction, you should just go for it! But, a lot of tools out there are just a meager pandora’s box. If you think it’s going to be a game-changer without thinking twice, you may end up wasting your time, effort, and money on it.
So, evaluate it. See if the tool has a vast collection of assets that comprise stock images, videos, properties, gifs, 2d backgrounds, music tracks, and all that you would possibly need to create diverse videos at scale for a long-term content game for your brand.
Begin by comparing the best video making tools to filter out and identify the best one.
3. The collaboration conundrum
You should be able to work together on projects
If you are an individual, marketer, HR, entrepreneur, or a professor who relies on video content for success, then we’re sure you are not alone on this journey. Having fresh eyes for your projects by sharing it with peers or superiors will help you enhance the quality of the output and stay on the same page.
Your DIY video making tool should give you the freedom of sharing your work, collaborating, creating workflows, and brainstorming in real-time.
There are some video making tools out there that claim to have the “share” feature. But, what you must analyze as a potential user of the tools is their ability to enable multi-user collaboration.
Without being able to leave comments, make small changes by the reviewer themselves, and assigning the next-step in real-time a tool does not really have the collaboration module. This is what we would like to call the collaboration conundrum that a lot of DIY video making tools create among users.
4. Don’t budge at the pixel war
High-quality videos set you apart
Videos are created for the audiences to have a visual treat of the content and hence the need for pristine quality. Just like how wine gets tastier as it gets older and people go crazy over it, the quality of videos are like that.
The better your video quality and by that I mean the resolution is, the better is the viewing experience and higher the probability of engagement, sharing, commenting, and all those good metrics.
A survey reported that the average time spent viewing video fell by a whopping 77% when video quality dropped.
A good video builds a brand, makes it memorable, and tells a story. Let’s quickly watch the advertisement for the iconic iPhone 11 and see what makes this video so remarkable.
The granular details are captured in the video. The story of the iPhone being water-resistant is etched in your memory with the help of the quality visuals. That’s the power of video quality.
So, what are you going to offer your audience? Drive them away or make them stick to you, fall in love with your brand, and spread word-of-mouth like fire?
5. Must serve diverse needs
Create animation, live videos, and publish in a snap
A video making tool should serve diverse needs and must be a goldmine in the truest sense. Different needs demand different video formats.
For instance, if you are a travel agency who wants to keep your Instagram content chic, you’d want to post and create stories on the blue lagoon beach and the brightest tourist spots of Venice city.
In this scenario, you’d want high-quality stock videos showing glimpses of these places that conclude with a catchy call to action.
However, if you want your prospect to get interested in your app that serves end-to-end travel and tourism needs, then, at this stage you would want a nice animated video that highlights the features and benefits of the app with cute characters dressed in vacation clothes and sipping mocktails.
The DIY video making tools that you invest in must cater to different stages of your marketing and storytelling needs.
Wrapping Up
So, that was the list of our top five factors that you must consider before investing in a DIY video making tool. To sum it up, make sure that the tool is simple and easy-to-use has a huge library of media and assets, allows multiple users to collaborate in real-time, exports premium quality videos, and is diverse.
Videos are the future of content creation and we hope you choose the right software to help you create the right videos.
If you have anything to add, drop a comment and we’d be happy to add it to our list.
