Video marketing is a total game-changer for marketing businesses. It is growing at an unstoppable rate and has become a must for all marketing companies in order to keep up with all the crazy numbers!
Videos are the new and most effective way to attract leads, engage with your community, convert, and more. If you haven’t been paying attention, videos are here to stay. Get over your fear of video already and get on that horse!
When we talk about videos and most content for marketing strategies, you should always lean more into quality than quantity! Ten seconds of a well-made video is more valuable than ten minutes of beating around the bush.
Pro Tip: Using a video maker will make your life so much easier! When you use pre-made templates you can customize, you can ensure that you’ll get the right quality, length, resolution, etc. You won’t have to worry about any of it.
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We Put Our Stats Where Our Mouth Is
- 70% of consumers have shared a brand’s video. (Wyzowl)
- Videos improve conversions at a rate of 72%. (Wyzowl)
- 52% of consumers buy a product after watching a video. (Invodo)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Popvideo)
- 80% of users recall a video ad they viewed in the past 30 days. (Rendrfx)
But enough about numbers, let’s take a look at some current growing trends to make a perfect video marketing strategy:
1. Live Streaming Videos
Live streaming is growing big for brands on social media. It’s a perfect way to engage the audience longer than pre-recorded videos. You can interact with your customers directly answering their questions, talking to them about your products’ applications, etc. Video shopping is also a thing now!
2. 360 Videos
360 Video tech is great for all-perspectives videos. These are perfect whether you are showing off your new store, bragging about your latest trip, or showing off an awesome event, conference, or festival!
These videos can give your followers a more interactive experience. It’s almost like virtual reality! This is especially big in the gaming industries.
3. Vlogging
Using video format for your blog can help you connect deeper with your audience and build a community of like-minded people that share your passions.
A very popular form of vlogging is YouTube marketing, which as you know is the second largest search engine, just after Google!
4. Vertical Video
Thanks to smartphones, vertical video is becoming quite popular since these fill your whole screen. This helps reduce the distractions from all around. It’s a great type of video to keep your audience’s attention. Vertical video applies for Instagram stories and Instagram’s newest platform IGTV.
Video Training at Your Own Business
Videos are not only great for video advertising, but also for your own business’s internal communication. You can use video as a great way to train your newest team members, saving tons on training programs.
You can use a slideshow maker to make presentations slide by slide and you will end up with a fantastic video!
Get Your Game ON
You can follow some of these trends, all of them, none, or as you see fit for your own business. All we have to say about this is that video ads are way more engaging and so definitely a must for all brands today. Making videos is just the best option to distribute your content today!
