Most brands on the planet are desperate to know how to market to Gen Z. After all, Gen Z is a very lucrative generation if you can get them on your side, which makes perfect sense from a business standpoint.
However, you can’t just snap your fingers and expect Gen Z’ers to come knocking on your door. Instead, you need to understand what Gen Z wants and craft your marketing campaigns from there.
So, how can you appeal to Gen Z in 2024? With the new year just around the corner, now is the perfect time to boost your Gen Z appeal and start getting bigger sales numbers. Luckily, this guide is here to help you do this.
1. Offer Product Samples
Here’s a fun fact: Gen Z loves product sampling.
Specifically, 6 out of every 10 Gen Z consumers say that liking a sample is one of their top motivators when it comes to actually buying a product.
If the sample looks good, tastes good, and feels good, then your average Gen Z consumer will go a step further and buy the product after, which is exciting to know. Therefore, this is something that you definitely need to take into account when crafting your future campaigns.
To help you get started with this, it’s recommended that you contact a product sampling agency. They will help you introduce product sampling to your marketing in the right way so that you gain maximum brand exposure and results, especially with Gen Z.
Heading into the future, the importance of product sampling will keep growing, which is why you should board the #ProductSamplingTrain now to stay ahead of the curve.
2. Focus on Social Media Engagement
In addition to loving product samples, Gen Z customers also enjoy engaging with brands on social media.
From the comment section to direct messages, Gen Z is the number one generation for social media engagement; many take great pride in the brands they follow on Instagram, Facebook, X (formerly known as Twitter), and more.
This is why your brand also needs to be active and engaging on social media; otherwise, you’ll be shutting the door on an entire generation.
3. Offer Special Discounts
Special discounts are key if you want Gen Z to regularly purchase products from you.
An example of this would be student discounts, as many Gen Z’ers are still in college and university. By offering an exciting student discount (such as 30% off on Fridays), you’re guaranteed to get people through the door.
Remember, though, that you shouldn’t just limit special offers to students. Some of the world’s biggest brands make sure to include all types of Gen Z customers through weekly (or monthly) offers that can be used both online and in-store.
4. Use Influencer Marketing
Next, use influencer marketing. Social media influencers are a great tool for Gen Z brand engagement. However, you will need to think carefully about which ones you collaborate with, as the cost will vary.
Generally, the bigger (and more popular) the influencer, the more money you’ll have to pay them.
5. Be Passionate About Your Brand Values
Finally, make sure you have modern brand values that you’re passionate about. Currently, Gen Z expects its favorite brands to be:
- Socially conscious
- Inclusive
- Sustainable
Not to mention, Gen Z’ers also care a lot about fair labor practices and employee treatment, which is important to remember, too.
