The topic of AI is one that seemed to almost come out of nowhere before it completely dominated the public sphere. ChatGPT is among the most popular examples of AI content platforms, and part of this is because of how easy it is to pick up and use for anyone.
There are several different conversations surrounding the accessibility of AI, but one in particular focuses on content creation and how AI can play a role in that professionally.
Aside from how this impacts the availability of roles for human workers, it’s also interesting to examine how this impacts the wider field as a whole, and what it might mean for you as someone who’s considering it.
Pro – Efficiency
There are few arguments against the efficiency of AI. While you will likely still need to hire someone in order to operate it in the first place, the speed at which platforms like ChatGPT can output content is much more rapid than what human workers are capable of, and that reduction in the need for human workers can save you money in that area as well.
Reading AI research reports can help you to decide if ChatGPT is the best platform for what you had in mind, but efficiency in business is always going to be something that people find appealing.
Con – Suffering in Quality
The biggest argument against the use of AI in content creation might be that the quality of your work will suffer from it. While nobody wants to embrace the idea of work with a reduction in quality, this might be something that matters to people more in some lines of work than others.
If the importance that you place on your work, for example, is quantity, using ChatGPT more regularly to output your work might make sense. However, if irregular and bespoke pieces of content are what your audiences expect, a different approach might make sense.
Pro – Familiarity with New Technology
However, AI is looking to be a technology that’s changing the game for all kinds of businesses and industries.
With that in mind, getting familiar with it at this stage might be less about the immediate impact that it has on your work, and more about being able to adapt to any changes that it brings to the overall environment.
Being well acquainted with business technologies is always going to have its benefits, and when the tool in question is as versatile as AI, it’s not hard to see the appeal.
Con – Ethics and Reception
It’s important to zoom out, however, and think about how those discussions and debates around AI might impact your decision to use it or not.
For some, this won’t be a problem, and the idea of not using it when all of your competitors are might be unfeasible.
For others, though, if you know that the majority of your audience is opposed to the use of AI, or if your business has made a point of standing against the use of AI in various situations, changing your mind could have a negative impact on the perception of your brand.
