Before we had some of the latest technology at our fingertips, businesses had to rely on pure talent to sell products and services. You needed to show future customers that you and your business were the solution to their problem.
You can still use excellent sales techniques and scripts to sell products and services, but you may be surprised at how crucial technology has become.
If you want to make sure you and your sales team have everything it needs to produce excellent results, don’t look past the following sales-friendly tech solutions.
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Use AI Marketing Planning Platforms
As experienced as you are in marketing sales and using a range of programs to help you get the results you desire, there’s no denying that relying on a vast number of platforms can be overwhelming.
You’re able to extract data from each one and use it in a way that leads to customer sales. The problem is that there can be a lot of guesswork involved, and it’s easy to invest the wrong amount of money on the wrong channels and at the wrong times.
AI marketing planning platforms can be a game-changer in this respect. You can integrate your many marketing resources into one easy-to-manage platform, analyze data in one place, predict outcomes, and calculate adequate budget allocations.
Such intelligent platforms can provide you with a sound foundation to hit your KPIs and maximize your business impact and all without being confused and weighed down by complex data from various unlinked sources.
Try Customer Relationship Management Software
Building sound customer relationships is an integral part of any business. You want each customer to feel like they’re special, but not in a way that limits how many customers you can sell to in the average working week.
That’s where customer relationship management (CRM) comes in. CRM allows you to enter data about customers into software that can help you learn more about their wants, needs, and preferences.
This data can be as basic as their contact information or as in-depth as the products they’ve used and the problems they’re having. You can make sales decisions based on this data, and other salespeople in your company can read it to understand more about a client they may be trying to sell a different product to.
Utilize the Cloud
One of the most significant tech advancements that has made a genuine difference in the life of a salesperson is cloud computing. Rather than having all your essential data on a server in your office, you can store it on an online server for access from almost anywhere in the world.
In the past, sales teams found it challenging to look after their clients to the best of their ability. They weren’t able to pull up information about them at a moment’s notice or even provide a high level of service while they weren’t in the office.
That has all changed with cloud technology, as sales teams can now visit the businesses of their current or future clients and provide them with valuable data and product details from a mobile device. Any changes made to that information will also be accessible from any other device they use.
Automate Your Email Follow-Ups
When you’re relying on your website to do all the heavy lifting for customer sales, it’s likely that sales will fall through the gaps. Customers might create an account and leave items in their cart, or they might sign up for specials but never follow through on using a discount code.
Rather than follow up each potentially lost customer individually, make the process automated and save time. Plenty of software exists that allows you to send prospects a series of emails over time with different information. Some of these emails might be how you turn a possible customer into a paying one.
Provide Free Wi-Fi
Sometimes, you can be so busy focusing on the technology you can provide your sales team with to boost sales that you forget about the tech you can offer your customers.
It doesn’t matter which line of business you’re in, offering complimentary internet in your physical establishment could be how you create new customers and retain current ones.
People who know your store offers free Wi-Fi may be more likely to visit, browse the shelves, and familiarize themselves with your brand. Even if they don’t buy something the first time, you’ve undoubtedly improved your brand recognition, which may allow for future sales.
Invest in Convenience
Once again, the investment in technology can go beyond what you provide for a sales team. There’s certainly value in AI marketing tools for a cohesive marketing strategy, but you can also provide your customers with the tools they need to guide themselves through the sales process.
Mobile apps for customers are an ideal way to view all your products and services in one convenient and compact place. On these apps, you can provide functionality for making sales and checking out product information.
You might also be able to offer click and collect services for products and allow customers to book their own services at times that suit them without having to talk to anyone in customer service.
Ultimately, you can give your customers the reins to their shopping experience and provide follow-up support when your AI software alerts you to missed sales opportunities.
Become More Present on Social Media
Millions of people log into their social media accounts every day. While they do so to check in with their family and friends, they’re also using these platforms to engage with brands they like and learn more about new products.
Invest time and money into these platforms and provide potential customers with opportunities to purchase. Direct traffic back to your website, create interest in your brand and increase your business sales.
It can be a time-intensive and multi-step process, but there are a multitude of different resources available that allow you to set up marketing materials on each popular platform, all from one place.
Your sales team can use their personality, talents, and experience to make sales, but they can also tap into some exciting technological advancements.
With marketing planning platforms, mobile apps, cloud computing, and so many other incredible inventions, sales teams never have to feel like they’re flying blind in the sales world.
