Did you know that 64% of customers are more likely to buy a product after watching a video about it? That’s why product demo videos are so important for your brand. But most businesses who sell products may not know how to make a product demo video.
If you’re one of those businesses struggling to show the world how your products work, then this article will assist you. In this article, we will discuss how to make a stunning product demo to show potential customers. Keep reading to find out more.
Contents
What Is a Product Demo Video?
Product demonstration videos are one of the most common types of videos that businesses use to showcase the items they’re selling.
A product demo video shows your customers exactly how your product functions. It’s a powerful marketing strategy because customers are more likely to buy a product if they know how it works.
There are many ways you can make a demo video. You can do an unboxing to show your viewers all the items that come in a box. Then you can show the functions of the product and talk about the specifications of the item. Product demo videos are suitable for all types of goods but work best for:
- Electronic devices
- Complicated gadgets
- Exercise machines
- Machinery
- Musical instruments
- Appliances such as smart kettles or speakers
Your product demo video should also show your customers some tips and tricks to use the product more effectively.
Why Do You Need Product Demo Videos for Promotion?
Product demonstration videos are a form of advertising. Not only will you be showing your customers how a product works, but you’ll also show them what it looks like and establish why you think your customers may need your specific item.
Your product must be something your customers will need to make their lives easier. What’s more, videos have an online usage reach of 90%. This simply means that your demo video has the potential to reach millions of people all around the world. That means an increase in sales and revenue for your business.
The benefit of a product demonstration video is that it provides credibility. People are skeptical when they buy products online, but with a video, they’ll be able to see if the item is worth buying.
How to Make a Professional Product Demo
Making a professional product demo video doesn’t have to be difficult or expensive. Here are some tips that will help you make a stunning product demo video easily.
1. Plan Your Video
Planning your video is crucial if you want it to look professional and cover all the aspects of your product. Writing a script for your video will be the first step so that you structure your demo correctly. Here are some pointers for you to follow when writing your script and planning your video:
- Description: Provide an introduction to what the product is and what it does. Keep this section brief as you don’t want to lose the attention of your audience.
- Solutions: Describe how the product can be a solution to a particular problem your customers may have. Mention pain points and how your product can fix them.
- Functionality: Show how the product works by starting with the basics. For example, if it’s an electronic device, show your audience how to switch it on and what function the buttons might have.
You want to keep your product videos brief. Ideally, you want a video duration of 4 to 6 minutes. This is because some customers may not have time to watch a video that’s an hour long. You want to create a short video that’s to the point.
2. Use the Correct Tools to Create a Video
Are you collaborating closely with a team to create your video? Then you’ll need the correct tools to communicate with different creators.
For example, you may need a screen recorder to show your colleagues your progress or to show exactly what you want in the video. You will also need screen recording if your product is desktop software.
You may also need video editing tools to help you add special features to your videos, such as sound, subtitles, filters, and music.
3. Consider Using a Template
One of the quickest ways to create a product demo video is by using a template. Various online platforms offer product demo video templates, so you don’t have to create your content from scratch.
Choose a platform that has customizable templates so you can change certain features to suit your brand image. Additionally, you want to choose a platform with templates that don’t have watermarks or logos so you can add your branding to your content.
4. Cameras, Lighting, and Backgrounds
Decide how you’re going to record your videos. To make a professional video, you’ll need high-end cameras, lighting, and an excellent background. You may be able to record videos using a high-end smartphone. However, if you need to create footage of a bigger product, you may need a professional recording camera for the job.
Decide where you want to set up your camera for the best angles. Make sure you record your video in a well-lit room or add lighting around the area. Backgrounds are easy to make. Most product demos feature a plain white background which you can create using a sheet.
5. The Editing Process
After recording your video and using your template, you can now edit your content using specific software for either Windows or Mac. This is where you can remove unwanted parts of the video, such as background noise or fluff that wasn’t in the script.
You can also add music to your videos but make sure it doesn’t overpower your voice when you’re talking about the product. What’s more, you can add fun features such as animated parts or special effects to make it more interesting.
How to Market Your Video
Now that you’ve created a stunning demo video, you’ll need a marketing strategy to reach more viewers. Decide which platform you’d like to showcase your product. The best platform for longer videos is YouTube, while Instagram and TikTok work better for shorter films.
Use SEO and hashtags to increase your video’s ranking and share it on all your social media pages to gain a better reach.
Final Thoughts
Demo videos can be used for all types of products such as makeup, gadgets, hair accessories, appliances, and more. With a professional product demo video, you have the potential to increase your sales and grow your online audience.
Additionally, demo videos can provide important analytics so you can see what people like and don’t like about your products. This allows you to improve your products and your online engagements with your customers.
Use this guide to help you make stunning demo videos so you can start selling more products and grow your company’s reach.
