Why do some items seem to pop out at you while others sit on the rack gathering dust? A well-designed label can always have a significant impact on your brand’s success.
This can be hard for your goods to grab the attention when consumers make split-second selections based purely on appearances (33% of overall buying choices are made purely on the item’s packaging). You may believe that professional-quality product labels require the services of a graphic designer, but this is not always the case.
Packaging is defined as “anything which is in direct touch with the item itself, and that identifies, holds, preserves, protects, and/or enables handling and marketing of the product”. Packaging, by this definition, encompasses far more than the box in which the product is delivered.
Whether you are weighing up the pros and cons of PRIVATE LABEL VS WHITE LABEL products for packaging, or looking to package products that you have manufactured yourself, you will want to ensure that your packaging is doing everything to persuade consumers that your product is worth purchasing above all others.
Follow the steps below to develop labels and packaging which will entice customers to buy. To accomplish your objectives or vision for your custom-designed printed packaging and custom labels, you need to plan ahead of time on how to make that happen.
As a result, the first and most crucial step in making your product label is to create a list of all the relevant aspects to consider. You should determine and decide basic information at this step, such as:
Relevant aspects to consider
1. Dimensions of your package label
The size and shape of your custom labels will be mostly determined by the box or packing size of your product. Make a list of your preferences for text and artwork. You wouldn’t like something that is too huge to overlap the end of your packing or too little to forfeit text readability while scaling your label artwork.
2. Your Packaging Style
If you don’t already have it, bear in mind that your packaging presentation is both a visual clue that defines your product type and a tool that can help you stand out from the competition in your market.
Product packaging does not have to be restricted to boxes and bottles; there are a variety of package styles and forms to fit various needs.
3. Your Brand’s Origins
Your brand’s story reinforces its identity and keeps customers engaged over time. Consumers seek a more emotional and personal connection with brands. Sharing the purpose for the product’s creation rather than focusing just on its characteristics will undoubtedly resonate more with target customers.
As a result, establishing that connection begins with a narrative about your company, its methods and processes, and what you stand for and offer in comparison to your competition.
4. It is critical to understand your customers
Designing and creating unique labels and packaging should grab the coveted attention of potential customers and then follow up with information that speaks to them successfully. Using terms and lingo that your target audience/customers use, for instance, establishes a better line of communication and increases brand affinity.
5. Benchmarking/competition research
This will provide you with information that will assist you in differentiating yourself in order to establish a distinct brand and product image. If you want to succeed at effectively branding your products, you should never imitate what is currently out there. You may also use existing customer evaluations about competitors to learn more about how the present packing options for your type of product work and innovate from there.
6. Materials and Finishes
Certain materials are better suited for specific applications. White Biaxially-Oriented Polypropylene (BOPP) film, for example, might be fantastic for advertising stickers but not so much for wine bottles – you might choose conventional textured paper for that, particularly if you want to go for a classic aesthetic.
Similarly, paper labels may not be the greatest choice for outdoor applications or conditions where they will be exposed to water on a regular basis; in these cases, a water-resistant vinyl or BOPP stock may be a better option.
7. Resolution
Labels and stickers are designed to be read from a short distance. For this reason, we advise a DPI of 300 or higher. This ensures that the graphics and text on your final sticker and label print properly and legibly.
How do you pick a labeling company?
Do your research before selecting a label manufacturer regardless of whether you want printable labels or professionally made wholesale labels. Consumers will notice your product label initially, so make absolutely sure you acquire high-quality labels which will retain their ink, stay legible, and stick and remain to stand.
There are some key factors to consider before spending your money, regardless of whatever label firm you choose:
Referrals and reviews
The internet has everything that you need to know about most businesses. If it isn’t, be cautious. Also, look into the company’s reviews. Check to see if the negative reviews are petty or serious enough to make you reconsider your decision.
Pricing
Don’t skimp on the quality of your labels that reflect your products and business, in order to save a few bucks. If a company’s quote is significantly lower than its competitor’s, it’s likely that they’re using lower-cost ink or materials. Before making a selection, request samples.
Design tools
Many printing firms provide editing software to aid in the customization of your product labels. Look for a provider that offers free templates and simple design software to make personalizing your labels a breeze.
Catalog size
Examine the catalogs of potential label companies to ensure that they offer a sufficient range of shapes, sizes, and materials. You’re looking for a label firm that can provide you with thousands of different sizes, shapes, and material options. Many companies provide bespoke shapes and sizes but check to see if there are any additional fees.
Turnaround time
How quickly can you really get your labels? You should be able to acquire your labels within a day or two if you order blank labels by the sheet. Make sure to double-check and confirm lead times for personalized labels. For personalized labels, several printing companies request a two- to four-week lead time.
Minimum orders
Look for a printing provider that offers low minimum order quantities (aka MOQs) and pricing flexibility, so you don’t have to buy enormous quantities every time you order.
Now, this is the time to get started!
If you’re a small firm or a new venture, developing your own packaging or buying customized wholesale labels can be challenging. This isn’t impossible if you have the right vision, hard work, dedication, and creativity.
The effort and time you put into making your product labels that are a perfect fit for your product are invaluable, especially when it comes to establishing your company, brand, and product. We hope you found our information helpful.
