With the mass digitisation of production and manufacturing processes underway, it is fair to say that the future is virtual.
The next logical step is to combine the virtual world with the business one in a seamless integration that is mutually beneficial for both. Can VR improve the UX? Let’s find out.
Virtual Reality is the next big thing in terms of marketing. Rendering and 3D models already prove their worth in the retailing field, but how much more advanced will VR become in the coming years?
Moreover, what are the potential applications of VR in the User Experience world?
Contents
Virtual Reality is Expanding
What started as technology used primarily in the world of computer games, has grown to encompass the business world. Virtual reality began as the idea that we could fully immerse ourselves in video games.
Since its conception, users and software developers have come to recognise its potential as a selling device – particularly surrounding improving UIs in online stores.
If we can apply the things users love most about the virtual world to the heady world of business, we can use this tech to get ahead of the competition.
As proven using 3D engines like Unity3D and Unreal Engine, we can see that not only can VR boost sales, but it also doesn’t take a mastermind to write the programs, either.
Whether you prefer unity vs unreal, you still receive a VR product capable of melding with your UX in a unique, simple to use way. Virtual reality is expanding into the marketing sector. These two programs alone are proof of this.
The State of the User Experience
UX designs change based on the perceived level of luxury attached to a product. Those who sell luxury items need to place their UX at the forefront of all they do. They are not just selling the product; they are selling the experience.
User Experiences encapsulate every interaction the customer has with your business. It could be how long your website takes to load or it could refer to a complimentary glass of bubbly when they arrive.
Whatever your UX focus, there are ways that the advancement of VR technology can help improve it. Let us review some potential points of improvement VR can bring to the UX in your company.
The Potential for VR to Improve UX
In the coming years, we can expect that the user experience will change dramatically. Here are some of the ways it could feasibly incorporate the benefits of Virtual Reality to help drive leads.
1. VR and Customer Engagement
If you transfer your online products into a VR shop, you boost browsing time. Traffic retention can be a big problem for SMEs. You are landing the clients, but they are looking at one or two items in the shop and leaving again.
Imagine the potential for browsing using a VR platform to produce a digital representation of your store. How long would they browse when they could shop as if they are there in person?
2. Improving Comfortability
One thing we should aim for is the presence of these online stores. A VR shop lets users browse from the comfort and safety of their home. This could invite in clients you would never attract previously. Those with social anxiety and health issues would browse freely.
3. Analytics and Feedback
What better way could there be to gain information from your clients? When they step into the digital world, you can see what they look at, which products they search for, and lots more. VR could provide accurate analytics which power the next generation of shopping.
