Better development at low cost, lighting speed performance, freedom from installation, offline mode, native app-like experience, universal access, easy maintenance, less data-consumption, excellent user retention, mobile-first approach, and terrific cross-platform functionality, what more one wants in a software? Well, it is not a dream as these are the praises for PWAs we are describing.
What are Progressive Web Apps (PWA)
PWA or Progressive Web App is nothing but a rich blend of two technologies – native applications and web apps. They are the result of their combined approach, which functions as both an application as well as a website.
They look and behave like native mobile apps but are actually optimized websites or web apps possessing the benefits of both.
Unlike native apps, they need not be downloaded from a play store. They can run on any browser from desktop to mobile versions, all the while offering the same kind of experience just like any native app.
What happens is PWAs reuse the code from a website to deliver a mobile experience and the browser identifies interested users for your content and invites them to save the site as an app on their smartphone’s home screen. And, you don’t need to be tech-savvy to run PWA.
Also Read: Top Cross-Platform Mobile App Development Tools
PWA and eCommerce: Made for Each Other
From dawn to dusk, we humans are clung to our mobile phones. It is evident from the fact that mobile commerce is the current hot trend and PWAs are making it more convenient and better for users to shop via their smartphones.
Mobile Commerce is sprouting quickly, and hence, eCommerce needs a mobile-first approach to keep up with the increased mobile shopping demands, which PWA can deliver. With the qualities as we described earlier, PWA has bought about a revolution in eCommerce.
It has increased customer interaction and engagement, unified customer experience across all sorts of devices, spiced up conversions, increased page visits, and total time spent on site.
Ready, to get started with PWA?
PWAs make the right and best choice in today’s competitive market as customers expect convenience and want the mobile buying process to be as comfortable and smooth as possible.
For businesses looking for ways to deliver a remarkable user experience on mobile, increase in numbers of visitors, page views, sales and repeat patronage, higher conversion rates, etc., should definitely consider implementing PWA on their Magento platform without any hesitation.
Lastly, with Google promoting PWAs, there’s no doubt that the future of eCommerce and marketplaces lies in safe and capable hands.
