Marketing communication is a fundamental part of a company’s efforts to promote its business. However, there is so much more to marketing than using traditional techniques to reach out to the customers.
SMS Marketing is one of the best methods of a two-way conversation with the customers via a device they have with them all the time. To help you discover the potential of SMS messaging for business, we have listed five basic reasons here –
It Is A Time-Efficient Method
Much of the appeal of SMS marketing lies in its brevity for both the advertiser and consumer. No doubt, email marketing is a wonderful, effective, and easy. But, sitting down and writing lengthy emails is a time-consuming task. On the other hand, SMS messages are only one or two sentences in length, which sometimes include a website link and promotion details.
Moreover, customers are more likely to read short and precise text messages. Unlike web pop-ups and telephone calls, business SMS messaging can be read at the consumer’s convenience. Also, deploying a business promotion via a text message is easy requires less planning than traditional advertising.
SMS Messages Have Higher Open Rates
It is quite common to have multiple unread messages in the email inbox, but most of the people read a text message within minutes of its arrival. Further, consumers get accustomed to the email inbox flooded with spam or unwanted advertisements. As a result, many of them don’t check their inbox more than once or twice a day.
Also Read: Starter’s Guide 101: Fundamentals of B2B Marketing that You Should Know
On the other hand, SMS messages are more engaging and demand the users to scroll through their inboxes immediately. Though SMS marketing won’t get your business promotion in front of as many eyes as the other modes of advertising, it helps to deliver messages directly to engaged customers. It would provide a big bang for your buck in the long run.
It Streamlines Communication Management
Today, businesses have to make use of multiple communication modes to deliver their message and receive feedback from customers. This requires the use of more than one phone number. However, you can shore up the pressure of managing such a situation by merging your landline with a texting service. This method guarantees that the communication between you and your customer is less spread out and thus easier to manage.
It makes your business’ voice stronger and more coherent in the market. Also, it ensures that useful information doesn’t get lost during an exchange between you and your consumers.
You Get Return On Your Investment
As compared to other traditional methods of marketing, SMS is an inexpensive way to communicate with a large audience. Meanwhile, there are bulk packages that allow you to send hundreds of thousands of messages a month at a relatively low rate. Hence, it delivers good value for your budget.
Since the customers must opt-in to receive your communication, they are already interested in your brand. So, this method improves the conversion rates and would provide you with great value for your investment.
Also Read: How To Boost Your Email Marketing by Using Schema Markup
It Helps In Customer Relationship Management
Probably, the businesses that rely only on voice calls and voicemails are missing their possible connections. There may be customers sending text messages on your landline numbers, and you don’t even know it! This ignorance might hamper your business promotion.
What would be a better communication channel than an SMS to build a strong relationship with your customers? Establishing this two-way conversation method via text sends a message that you care for your customers. It helps you to build a healthy relationship with your prospects.
Conclusion
There are many more reasons why SMS marketing is beneficial for your business. You can consider the above basic ones first, and discover how it impacts the sale of your products. It is worth trying!
