11 Major Tips To Create A Unique Digital Business Card

More and more organisations and individuals are switching to digital business cards for hassle-free, faster networking.

Studies have shown that 23% of individuals and 37% of small businesses have switched to digital business cards. They have discarded the physical business cards due to their limitations. 

However, most people don’t know how to use a digital business card to stand out. So, here, we will look at a few tips to create an impactful and unique digital business card!

1. Add visuals and a professional picture 

When you begin designing your digital business card through an app, make sure you begin by taking care of its visual appeal. 

Ensure you upload your most professional, approachable, and confident picture. Besides, add more visuals to make the card appealing. 

Your card must have a logo. You can also consider adding a slideshow or video to discuss you or your company. The slideshow or video can introduce your company or talk about its achievements. 

However, make sure to place the visuals strategically so that the card doesn’t look jam-packed. 

2. Make your name and job title distinctive 

A digital business card is a visual representation of your brand or you. Therefore, you need to highlight the information that will interest the professionals you are networking with. 

Place your name in a way that you can identify at a glance. It should be in a big and bold font. Your company and job title should also be at the front and center. 

Make sure the card looks professional and clean by sticking to simple fonts like sans. Don’t opt for complicated or cursive fonts. They might look fancy but don’t serve the purpose. Also, opt for a legible font size. It should not be too small. 

3. Stick to a simple color palette 

Be clear that the purpose of your digital business card is to convey your professional details and make a positive impression on the reader. Therefore, resist the temptation to put complex features in it. 

This should be particularly kept in mind when choosing the color palette. Figure out what style you want on the card and its impact on your image. 

It’s usually advised to stick to two to three colors, like pale or white background, for the text. You can consider brighter colors to highlight certain information or visuals. 

Also, take a look at the psychology of color. Some colors can be soothing and uplifting, while some are exciting. Choose how you want to express your business and its goals with the right colors. 

4. Incorporate contact details clearly 

Putting your contact details clearly and concisely on the digital business card is important. Otherwise, people won’t be able to get in touch with you easily. 

How you present your contact details also speaks volumes about you. You don’t need it to be flashy. Otherwise, it will scream “desperation” to the other person. 

5. Link to your website stand out 

If you have a professional website, put it in your digital business card while designing it. There are multiple ways to do it. 

You can put your website link beside your logo or banner or put in a brief description to go with it. It will be best to hyperlink it, as it will be easier for readers to navigate and look attractive. It will also ensure that a long link doesn’t take up unnecessary space. 

6. Incorporate your social media links

You should also consider adding your social media profile links just like you incorporate your website. Putting social media icons as buttons and hyperlinking them to your profile will be even better. 

However, don’t put in a list of hyperlinks, as it brings down the card’s visual appeal. Remember to place these icons strategically so you have space for other information. 

7. Consider adding files and links to important projects

A digital business card is a great space to demonstrate a few of your achievements. However, you should not share too many links or files. Choose only the most flattering and relevant resources. 

Consider how you can put the links and files in a manner that does not take up a lot of space. When you add files, take extra care to ensure that they are error-free. 

Putting in some information, like your achievements or services, improves the impact your card has. 

You can put the information in a PDF file. Another great choice is to include information like your published ebooks or portfolio. 

Getting creative and letting people know about your professional capabilities is key. 

8. Share reviews and your affiliates

If you collaborate with other brands or professionals, you can show that off on your digital business card. For instance, you can mention your collaborators to give the impression that other companies or professionals back you. 

But once again. Don’t give out too much info. You can simply line their logos or their names and link. It will surely add some flair to your digital business card. 

You can also share the goodwill you or your organization has in the market. If you have any positive feedback from clients or affiliates, share them. 

Don’t elaborate, though, as short quotes will be enough. But if you want to put full reviews, think of putting them as digital files. 

9. Use distinct calls to action 

A digital business card is not only a marketing tool. If you design it judiciously, it can serve as an advert or a newsletter. Including calls to action with your professional detail will be useful for you. 

You can put in a call to action in the form of a link or button for navigating to the website after your section about projects. Put buttons for people to check out your social media profiles. Write everything in clear and simple language instead of cluttering it. 

The reader must be able to navigate through your digital business card easily and understand your message. Otherwise, it will push people away, leaving them with a bad impression. 

10. Incorporate smart features in your digital business card

You should look for ways to incorporate smart features in your digital business card and use them wisely. 

For instance, pick handy digital tools like connectivity features, QR codes, email signatures, document scanners, etc. 

Smart tools will allow you to share your business card faster, concisely gather information, communicate with your contacts effectively, and more.  

11. Consider adding an offer 

Almost everybody loves special offers. If you incorporate one in your digital business card, it will surely give you an extra edge. People will be encouraged to contact you. 

These offers include a special discount on your products or services or a free consultation. 

This provides an incentive to people to check out your content and, of course, leaves a lasting impression. However, like every feature, remember not to overdo this one. One offer would be enough. 

Conclusion

Designing your digital business card by considering the above points will boost your business revenue by bringing in more clients and professional connections. 

So, with all these tips in mind, get started to boost your business growth with digital business cards right away!