What’s your biggest asset? Engaged customers! On average, an organization with a strong customer engagement strategy enjoys over 80% customer retention rate.
What’s more, noting that at least a third of a business’ profit relies on effective customer engagement, having a solid strategy can’t be stressed enough.
Prioritizing customer engagement is essential, and the best part is that you can increase productivity by including a few hacks. Developing a solid customer engagement strategy might not be a walk in the park.
Noting that your clients are willing to spend a lot more for a better experience, and that engaged customers are your best advocates, the heavy lifting is worth every second and penny spent.
Here are a few tips to help you develop an effective customer engagement strategy for your business.
1) Understand Customer Journey Map
Who are your customers, and where do they come from? Understanding your customers’ demographics is the starting point that helps you to tailor personalized experiences.
With such information, you can identify the interaction points and how the customers engage with your business.
Understanding various interaction platforms and how the customers engage with your organization forms the basis to tailor the strategy for maximum effect.
2) Monitor real-time behavior
Tailoring your strategy based on real-time analytics is among the top hacks to increase productivity. The real-time analytics comes in handy as you strive to understand and fulfil the customers’ requirements, ensuring that you keep them engaged.
This allows you to deliver personalized services instead of relying on generic marketing that does little to nothing in retaining your current customers.
Relying on generic marketing is a sure-fire way of losing valuable following, as users will abandon you and opt for brands with more personalized customer services.
3) Observe and re-evaluate
How many prospects accepted your offer and acted? Customized offers prompt customers to act, and observing the reaction goes a long way in evaluating your strategy’s success rate.
See how many engaged customers acted, bounced without taking action, and other reactions to evaluate your strategy’s effectiveness.
If, for instance, the bounce rate is high, it tells you that the strategy isn’t as healthy as you might think. This should direct you to adjust accordingly to ensure that you offer better customer services and on the right platform.
4) Feedback is king
What went wrong? Why did customers lose interest in your brand, and how can you reverse the situation?
Feedback is a gift that keeps on giving, and with customer satisfaction surveys, you can uncover a lot about your strategy’s effectiveness.
With regular surveys, moreover, you can stay a step ahead as you can capture the customers’ expectations, allowing you to tailor the strategy to ensure that it meets such standards.
Creating your target customers profile increases your productivity, as you can tell the demographics that fit within your products or services.
However, if they are browsing through your products/services and your customer engagement strategy isn’t prompting them to act, you could be losing lots of qualified leads.
Therefore, identifying the interaction and tailoring an effective engagement strategy is essential in boosting your conversion rate.
