Social media is one of the best ways to promote any business. By simply sending out a creative Tweet or post, a business can receive incredible exposure where thousands, hundreds of thousands, or even millions of people see their content.
While there are various social media platforms available, one of the most popular and effective is undoubtedly Twitter. Yet, using this platform successfully for your business is no easy task. It requires a lot of time, effort, and expertise.
To help you with the latter aspect, here are five tips to successfully use Twitter for your business.
1. An eye-catching profile
The first step is to ensure your Twitter profile is professional and eye-catching. This begins by having a profile picture that clearly displays your logo.
Due to the restrictions of the profile dimensions – it’s both small and round – you may have to rework your logo. This could be, for instance, using an initial rather than your full business name.
To flesh out your profile, a professionally designed banner is required. Also, produce a description that accurately describes the main points of your business.
2. Create valuable content
It should go without saying, but it’s imperative you craft content that has true value for your audience. Sending out quick text-only Tweets with minimal context and quality won’t gain any traction or help your brand grow.
A strong starting point for valuable content is to go visual. Whether it’s a video, photograph, GIF, or infographic, this type of content catches the eye and gets people to take notice. Add in exceptional value to this eye-catching aspect, and you have Tweets with the potential to go viral among your audience and beyond.
3. Measure performance
Measuring the performance of your Tweets is imperative for a successful Twitter campaign. If you fail to do this, you won’t know what content is hitting the mark, and which is completely missing the target.
By performing this social media audit on your Twitter account, you can refine your entire digital marketing strategy. It highlights what content to move forward with in the future, and also allows you to further understand your audience and what makes them tick.
4. Engage with your audience
Interacting with Twitter users is essential for building a strong connection with your audience. If a person sends an inquiry to your Twitter account, make sure to respond in a quick and thoughtful way.
The same also applies to those that respond to your Tweets. Even a quick message will make people feel more connected to your business.
5. Engage with influencers
There’s no better way to boost your brand visibility instantly than by working with influencers. If you select an influencer with a massive following and has relevance to your audience, promoting your Twitter account could result in many new followers.
Admittedly, this step will typically require you to spend money. Get it right, however, and the investment will be more than worth it for your business.
