If you want to improve your sales, you have to pick the right tool to do it. Sales engagement platforms, or SEPs, contain everything you may need for this. You can improve the salesman-customer connections and even automate your workflow with the right SEP.
Sales Engagement platforms helps you with daily manual tasks, communication via email and phone. It integrates with the CRM to ease your working routine.
About SEP
Sales engagement platforms are widely used in sales since they are an important part of every successful sales team kit. SEPs are tools you can’t work without. They automate small manual tasks, organize the daily activity of a salesman, and even help with recording the day’s or season’s results.
SEPs provide detailed analytics from the market’s activities. Sales analysts can understand how to improve the total results by checking reports and analyses sent by SEP.
What’s Not a Sales Engagement Platform?
SEP is often mistaken for other tools on the market. This is why it is highly important to understand what you receive after purchasing SEP. Here is the list of the tools that are not SEPs:
- CRMs: Although you can find CRM in SEP, CRM is just a tool in the wide range of services provided by the platform. The CRM platform is not the same as SEP. You can’t use any of them as the replacement;
- Marketing automation platforms: These platforms are widely used to create leads. Yet, SEPs have much more tasks. Marketing automation platforms are not capable of connecting sellers with each other or providing the possible prospects;
- Sales enablement platforms: The difference is not that obvious between sales enablement and sales engagement platforms, and yet, there is. They all were made to help with sales, yet, they use different approaches. Sales engagement helps with prospects, while the sales enablement platform improves sales execution.
Advantages of Sales Engagement Platform (SEP)?
There are lots of benefits you can find in the right SEP for your team. While the main task is to reveal all the prospects to the sellers and build the right strategy, there are lots of features you may find useful. Check out the most popular:
- You receive automatic phone services. SEP allows automating calls with voicemail drop templates, click-to-call, and live agent dialers;
- SEP helps you to send standard emails automatically. It allows you to pick the schedule for emails;
- Sales reps can use lead-generating content no matter the time they visit the website. The accurate information they need is visible and available;
- Detailed reports on the last sales sessions allow focusing on the most beneficial options;
- Advanced SEPs provide the ability to communicate with the audience in one single place. You can quickly approach customers;
- Sales teams receive better communication abilities as well. SEPs provide access to every salesman and the ability to share plans and prospects with the team or discuss anything work-related;
- SEP, that has the mobile version, can connect outside and inside sales workers with each other. You can communicate with each other, share the documents, create the best schedules, and discuss your prospects.
There are dozens of platforms on the market. You can choose the one that is most suitable for your business. Pay attention to the services it offers, standard and unique. For example, Revenuegrid, one of the trendy SEPs of the year, can also connect you to the LinkedIn and automate your SMS and emails.
Increase Your Sales
If you want to boost your sales, you need to have helpful tools in your hands. You can gather all of them step-by-step, paying attention to the best platforms and the most popular features. Improve your sales in no time.
